In today's online landscape, understanding consumer behavior is paramount for businesses. Behavioral data platforms offer a powerful solution to this challenge by collecting vast amounts of data on how consumers engage with digital content. By analyzing this data, marketers can gain valuable insights into consumer drivers, choices, and patterns.

Diving deep into the minds of your target audience is crucial for building successful products or services. User interviews offer a intimate pathway to reveal these wants, providing useful insights that can shape your design. By speaking to real users, you gain a clear understanding of their challenges, goals, and likes. This essential information